Just like its veggie namesake, OKRA is a well-known ally in treating diabetes.

OKRA Care is a new branch of OSANG Healthcare, a South Korean medical diagnostics corporation known for their innovation — they were the first Korean company to get FDA approval for a Covid test. OKRA Care aims to make glucose testing meters more accessible and affordable while remaining committed to transparency.

OKRA CARE CAME TO ME WITH A SPECIFIC REQUEST FOR SEO-OPTIMIZED COPYWRITING, STRESSING THAT THE QUALITY AND CLARITY OF THE COPY WAS PARAMOUNT. WRITING FOR OKRA’S WEBSITE REQUIRED EXTENSIVE RESEARCH TO ENSURE THAT THE MEDICAL INFORMATION IN MY WEB COPY WAS CORRECT. DIABETES CAN BE DEADLY IF NOT MANAGED PROPERLY, SO IT WAS CRUCIAL THAT THE WEBSITE’S INFORMATION ON DIABETES WAS 100% ACCURATE.

OKRA CARE’S TARGET AUDIENCE IS 35-50+ AMERICAN ADULTS WITH TYPE 1 AND TYPE 2 DIABETES AND THOSE WHO ARE INTERESTED IN MONITORING THEIR HEALTH. IT IS ASSUMED THAT THEIR AUDIENCE IS NEITHER EXTREMELY KNOWLEDGEABLE NOR TOTALLY CLUELESS ABOUT MANAGING DIABETES, BUT SOMEWHERE IN THE MIDDLE.

SINCE OVER HALF OF OKRA’S CURRENT SITE USERS VISIT THE SITE FROM A MOBILE DEVICE, I USED WRITING THAT WAS BROKEN INTO SMALLER CHUNKS/SECTIONS RATHER THAN LONG PARAGRAPHS. EASY-TO-UNDERSTAND, SHORTER SENTENCES WERE KEY HERE.

THE GOAL WAS TO EMULATE A KNOWLEDGEABLE COMPANION TO SOMEONE WITH DIABETES—A FRIEND WHO HELPS THEM MANAGE THEIR DIAGNOSIS. THIS APPROACH HELPS THE BRAND COME ACROSS AS A TRUSTWORTHY, ACCESSIBLE MEDICAL MENTOR. IT WAS ALSO IN LINE THE “GREEN” VISUAL BRANDING OF THE WEBSITE, AS THE COMPANY EXPRESSED THAT THEY PLAN TO EXPAND INTO MORE GENERAL HEALTH MANAGEMENT PRODUCTS IN THE FUTURE.