High quality bedding. Surprisingly affordable price. Royal Egyptian Bedding (REB) pulls it off by cutting out the middleman and sourcing their cotton directly from the Egyptian farmers who grow it. REB’s goal was to grow their organic revenue and become recognizable as the go-to for affordable 100% Egyptian Cotton Bedding.

REB requested educational copy that clearly communicates what their sheets/comforters are made of. The tone we settled on was professional with a somewhat conversational “spin.” By emulating the friendly yet authoritative tone of industry leaders such as Boll and Branch, Parachute Home, King of Cotton, and The Company Store, I aimed to give REB's copy a similar polished and trustworthy appeal.

Target Audience

The client was targeting a middle-class, middle-aged household with disposable income after paying their bills and an ongoing need to buy new sheets. Typical clients are women aged 25-70 who are interested in decorating the home.